Filed under: Uncategorized | Tags: advertising, brand management, branding, marketing, revelations
There comes a time in every man’s life where things are revealed to him that change the way he thinks, behaves, and lives. Sadly for me, I can’t claim this profundity as my own brainchild. As a matter of fact, there’s a whole book of the Bible dedicated to the veil being lifted from men’s eyes. Yet, with so many self-help gurus, religious officials, and even Oprah preaching the benefits of positive life changes through a series of revelations, why haven’t brands adopted this line of thought?
Why can’t this be applied to brands? Think about it. The last time someone told you about a brand that they use, they gave you the key benefit, or revelation, that persuaded you and made you change your consumption habits. From food to clothing to web technology, we’ve all had things “revealed” to us that subconsciously have forced us to change the way think, behave, and possibly live, depending on the revelation. If brands treated their communications as revelations, not only would their advertising creative be effective, entertaining, and worth remembering, it would improve the bottom line.
So, on that note, I’ll leave the rest in my upcoming book: Revelations: The Chosen Brands.
